Augmented reality lets you add a digital content layer to an actual live Physical environment. This medium enhances organizations and brands to make their products interactive by projecting the content in digital format and attach a storyline to their products, immersing the customers in augmented world carried out with the help of mobile phones, tablets, or laptop. AR influences the buying decision of customers by a large portion.

Augmented reality doesn’t just help brands enhance customer experience, it is also used in organizations for effective training in the field of automobile, Construction, Education, entertainment and various other benefits of augmented reality.

Markerless AR Application

Seeing it before buying it

These days, when we want to buy something, the majority of us begin our search online. This removes our ability to try things out before we purchase but AR is making that possible again. Imagine being able to find out whether a piece of furniture fits before you purchase it by trying it out using augmented reality technology. Large businesses such as IKEA and Target are putting customers in control of what they purchase by making this a possibility for them and that is altering the purchasing power of individuals. This is a completely new world of information and experience and soon, the time will come where everyone is adopting the technology in some way.

Safety and Rescue Operations

One of the most consistent use cases of augmented reality is in safety and rescue operations. In rescue operations, ideally, first responders will be presented with a detailed overlay of information of the environment. AR could provide a 3D map of the area to equip first responders with the most information possible; bringing a never-before transparency to the scene of the incident.There’s a dire need for safety in these environments and augmented reality enabled smart helmet, workers see relevant, actionable data where and when they need it.One of the premiere capabilities of the headset is overlaying augmented work instructions to show workers (live) how something should be fixed or assembled as they’re doing so. This lends itself to many uses within production and manufacturing that would otherwise require multiple steps.

Augmented Reality for Architects and Building Designers

Trying to explain a new design to a client can be tough. Most architects have transitioned from creating solely 2D plans to creating 3D models of their designs. This works perfectly in alignment with augmented reality as now these models can be used to their full potential.Some might argue that viewing a model on a computer screen has the same effect as viewing it in augmented reality. I disagree entirely.The biggest benefit of using augmented reality is that it gives the client a sense of scale that isn’t possible on a computer monitor. When using AR, the client is able stand inside the building at full scale. They can look up and see how high the ceiling is. They can look left and right and get a feeling for how big a room is. For architects that are trying to illustrate a sense of flow through a building, AR is the perfect technology to do this. Then the architect can add furniture to the model to add an even greater sense of scale. The client can physically walk around the furniture and get a feeling for how big the space is.

Types Of Augmented Reality

There are several different categories of Augmented realty technology exists, each varies to another depending on their objective, content and technology on which its build.

Marker Based Agumented Reality

Marker based augmented reality is also other known as image recognition. It uses the camera of the device to recognize the visual marker which is in the form of QR/2D Code, when the camera reader identifies the marker then it produces a digital content overlaying the real world. Marker Based application use the device’s camera to distinguish the marker from other real world objects.

Markerless Based Agumented Reality

Markerless AR application is one of the most powerful and widely implemented applications in the recent times. Markerless AR doesn’t require any QR/2D Code to identify the objects whereas it explores the real environment with Geolocation, SAR (Spatial Augmented Reality), Digital Compass, Velocity Meter and these data are processed by Mobile Phones, Laptops, Tablets and other AR compatible devices.